The factory of happiness

The Brand

Leone 1857 is a historic brand in the candy and confectionery sector, renowned for its artisanal quality and attention to detail. Founded in 1857, it stands out for the production of tasty pastilles and candies, made with natural ingredients and following ancient traditional recipes. Leone represents excellence in the production of exquisite sweets, offering unique taste experiences and a trusted brand in the confectionery sector.

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The challenge

A strategy focused on increasing conversions, promoting repeat purchases and reaching a wider audience. Through careful planning of the commercial calendar and brand storytelling, we are able to establish an emotional connection with customers and differentiate ourselves from the competition. Each commercial activity is complemented by performance marketing campaigns aimed at attracting new customers and maintaining strong relationships with existing ones. With the recent transition to Shopify Plus, Leone 1857 has significantly enhanced its eCommerce capabilities and the possibility of expanding into new international markets with the opening of dedicated stores. A step that marks the beginning of a new chapter for a brand that aims to strengthen its global presence and further increase its growth volumes.

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