Australian

Name: Australian
Brand: Glint Company
Price: 1.00 EUR
Availability: InStock

From tennis courts to street fashion, an iconic sportswear brand that combines style, functionality and innovation.

What we did

Analytics & BI

Online Shop MGMT

eCommerce Replatforming

Marketplace

Performance Marketing

Email Marketing & Automation

We are Australian. Stay Active Be You.

The Brand

Since the 60s, Australian has accompanied athletes and amateurs in their daily challenges combining elegance, functionality and comfort. Over the years it has become an icon of the "Gabber" subculture and has evolved through collaborations with some of the main streetwear brands, officially entering the world of fashion.

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The challenge

This iconic Italian brand needed a completely new user experience and interface to thrive. We redesigned the entire e-commerce site on Shopify, ensuring easy and intuitive navigation and implementing a new visual identity that would fully express the brand's personality and heritage. Additionally, we developed and executed a marketing strategy that would drive users to the new store and maximize profits and conversions.

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