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120% Lino

Web Creation

Online Shop Management

DEM Strategy

What we did


The 120% Lino luxury brand has been selling resistant, breathable and natural linen garments for more than thirty years. A strong positioning and careful attention to detail are the main protagonists of the brand, which stands out for the high quality of the raw materials.


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The challenge

A complete re-platforming on Shopify developed in two independent stores, one for the United States and one for Europe, the new e-shop takes advantage of multi-currency and multi merchandising to better adapt to specific geographical areas. Logistics and accounting management systems have also been automated to ensure fast and integrated order fulfillment. Usability, visual assets and copywriting were reviewed with a mobile-first approach, improving the conversion rate thanks to better navigability.

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