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Alfaparf Milano

eCommerce Website Creation

Full Funnel MKTG Strategy

Online Shop MGMT

Customer Service MGMT

What we did

The
brand

A leading name in the professional beauty sector, recognized for its excellence in hair care. With a global presence and a strong Made in Italy tradition, the brand stands out for its innovative solutions that blend technology and experimentation to deliver top-level results.

HIGHLIGHTS

0 +
NL every
month
+ 0 %
GMV compared to 2023
+ 0 %
Site visits vs 2023

The challenge

We built a completely new eCommerce site from scratch, featuring a modern interface and ensuring smooth, intuitive navigation. The goal was to create a shopping experience that meets the expectations of a demanding audience while optimizing shop management.

At the same time, we implemented a Full Funnel Marketing strategy covering every phase of the purchase journey: from brand awareness to conversion and post-sale engagement. Thanks to this integration, we improved sales performance, ensuring constant growth and increased user engagement. A project that leverages digital as a powerful ally to drive the brand toward new milestones.