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Leone 1857

eCommerce Website Redesign

Online Shop MGMT

Analytics & BI

Full Funnel MKTG Strategy

Shopify Plus

What we did

The
brand

Leone 1857 is a historic brand in the candy and confectionery industry, renowned for its artisanal quality and attention to detail. Founded in 1857 stands out for producing flavorful pastilles and candies, made with natural ingredients and following ancient traditional recipes. Leone represents excellence in the production of exquisite sweets, offering unique taste experiences and a trusted brand in the confectionery field.

HIGHLIGHTS

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YoY Sessions
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Email Revenue
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Return on Investment (MER) vs 2023

The challenge

A strategy focused on increasing conversions, promoting repeat purchases, and reaching a broader audience. Through careful planning of a commercial calendar and brand storytelling, we manage to establish an emotional connection with customers and differentiate ourselves from the competition. Each business activity is complemented by performance marketing campaigns aimed at attracting new customers and maintaining strong relationships with existing ones. With the recent transition to Shopify Plus, Leone 1857 has significantly enhanced its eCommerce capabilities and the opportunity to expand into new international markets with the opening of dedicated stores. A step that marks the beginning of a new chapter for a brand aiming to strengthen its global presence and further increase its growth volumes.