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Web Creation

Online Shop Management

DEM Strategy

What we did


An unconventional brand that has been creating hybrids since 1995, contaminating structures to create new ones. Entirely made in Italy, BePositive sneakers blend innovative materials and designs, with traditional manufacturing and a search for details, which are deliberately imperfect.


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The challenge

A strong brand that combines luxury constructions and materials, with an out-of-the-box attitude is the main ingredient of the BePositive e-shop. A strong unconventional community that chooses shoes not to chase something but to change pace.

The BePositive laboratory, designs and creates disruptive conceptual and artisanal collections. For years it has been making an all-Italian revolution in footwear, and the challenge is to make the most of this special status by enhancing the premium quality of the products by replacing the experience of the physical store in a totally immersive ecommerce.

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