A strong brand that combines luxury constructions and materials, with an out-of-the-box attitude is the main ingredient of the BePositive e-shop. A strong unconventional community that chooses shoes not to chase something but to change pace.

The BePositive laboratory, designs and creates disruptive conceptual and artisanal collections. For years it has been making an all-Italian revolution in footwear, and the challenge is to make the most of this special status by enhancing the premium quality of the products by replacing the experience of the physical store in a totally immersive ecommerce.