A strategy focused on increasing conversions, promoting repeat purchases, and reaching a broader audience. Through careful planning of a commercial calendar and brand storytelling, we manage to establish an emotional connection with customers and differentiate ourselves from the competition. Each business activity is complemented by performance marketing campaigns aimed at attracting new customers and maintaining strong relationships with existing ones. With the recent transition to Shopify Plus, Leone 1857 has significantly enhanced its eCommerce capabilities and the opportunity to expand into new international markets with the opening of dedicated stores. A step that marks the beginning of a new chapter for a brand aiming to strengthen its global presence and further increase its growth volumes.