A strategy for eCommerce will be implemented, focusing on increasing conversions, enhancing repeat purchases, and reaching a wider audience. The online store will offer various customization options, such as personalized packaging, content selection, and new payment systems. The eCommerce strategy includes planning a commercial calendar, editorial communications, and brand storytelling to establish an emotional connection with customers and differentiate from competitors. In terms of marketing, performance campaigns will be activated through channels like SEM, social ads, email marketing, and marketing automation, aiming to boost sales, attract new customers, and maintain strong relationships with existing ones.