With a brand new identity and look, Cellini Caffè has entered a new chapter of its history and we are just so excited to be part of it. Our approach aims to optimize the user interface and user experience of the new eCommerce through a constant improvement of content and implementation of the latest technologies to improve conversion and profit. In doing so, we define the commercial strategy plan and execute it through email marketing and performance marketing activities, constantly monitoring and analyzing results to maximize their effectiveness.