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Cellini Caffè

eCommerce Website Optimization

Full Funnel MKTG Strategy

What we did

The
brand

Coffee isn’t all the same. Since 1946 Cellini Caffè main ambition is to offer a superior quality espresso. How? With a careful selection of the finest coffee beans, a traditional Italian roasting method and a constant pursuit of innovation and modernity. A family history that aims to transform coffee into a truly sensorial experience.

HIGHLIGHTS

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Monthly tickets managed
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Orders from email marketing
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by CR

The challenge

With a brand new identity and look, Cellini Caffè has entered a new chapter of its history and we are just so excited to be part of it. Our approach aims to optimize the user interface and user experience of the new eCommerce through a constant improvement of content and implementation of the latest technologies to improve conversion and profit. In doing so, we define the commercial strategy plan and execute it through email marketing and performance marketing activities, constantly monitoring and analyzing results to maximize their effectiveness.