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Web Creation

Online Shop Management

DEM Strategy

What we did


Since the 1960s, Australian has accompanied athletes and amateurs in their daily challenges combining elegance, functionality and comfort. During the years it has then become an icon for the “Gabber” Subculture and evolved through collaborations with some of the main streetwear brands officially entering the world of fashion.


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The challenge

A brand new user experience and user interface is what was missing to make this iconic Italian brand thrive. We redesigned the whole eCommerce website on Shopify, ensuring an easy and intuitive navigation and implementing a new visual identity that could fully express the brand’s personality and heritage. Along with that, we developed and executed a marketing strategy that would drive users to the new shop and maximize profits and conversion.

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